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Friday, 26 November 2010

mcr digipack analysis

Here is the My Chemical Romance greatest hits digipak: and as you can see the design of this digipak is erupting with conventions and features of a rock genre of music, the design of this digipak is a shot of all five of the performers that are in the band and then it looks like the image has been Photoshopped. This cover has a black and white / greyscale shot of the band and then there is splatters of blood behind the name and logo of the band, the band’s name and logo is a dull gold so it stands out and this is the same for all of the text, the stance and positioning of the band is also typical of a rock genre as the lead singer is at the front and then all of the musicians are standing behind and this shows the power that the lead singer has.

As you can see in the picture below there is a shot of the inside of the digipak and the design is followed throughout the digipak and it is even on the disk. In the digipak there are: other shots of the band in the same location and the editing to the pictures are the same, there are blood splatters on the CD, the text is the same colour as the band’s name and logo the colours that are used are all dark and very dull and this is typical of the genre of music that they perform. The colour palette that this digipak has is very simple as there are four colours that are used, also the artists are dressed in clothing that is also typical to a rock genre of music as they are in black Gothic clothing.

Here is a list of all of the conventions that the digipak follows: the name of the band is shown on the front cover, list of the songs and other extras are listed on the back of the digipak, there is a brief and basic description of the band inside the digipak, there are reviews of that album inside the digipak, the design suits the genre of music, the colour scheme suites both the band’s name and the genre of music, the font of the text suites the rock genre, the company that has made the digipak have their logo and name on the digipak and the digipak has a simple design, the artists in the portraits of them look like they are rock stars and there are pictures of previous CD album covers.

After looking at this digipak I have decided that it would be best if I take some of what I think are the best ideas for making a digipak from the this pre-existing digipak and then use some of the elements for when I and making our Digipak draft and final version.

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